TV looks to new era of interactive game shows to lure the Facebook generation
The Million Pound Drop and The Bank Job are proving a bit hit with world wide web audiences, but it is the data collected from on-line players which is making advertisers take notice Live interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch television, according to industry experts. British production companies are at the forefront of using new technology to create interactive shows that can compete with the myriad distractions of social networking sites, computer games and even food and drink.
